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Recent Posts

April 2, 2018

State of the Brand : Quarter 1 2018

Rami :: After closing 2017 on a strong note, 2018 seemed to be continuing on the same path. The growth of the company is showing and the hard work isn’t slowing down.  In 3 months, we accomplished a lot; From new brands, to finishing our remodel of our Serramonte Mall Location, upgrading […]Read more
January 31, 2018

Hidden Hype Oakridge Mall Visuals

Rami :: Hidden Hype Boutique inside Oakridge mall visuals. Our first official visual of our Hidden Hype Boutique store just dropped! I had a vision and the homie @JustinOmarDirector came correct.  You can always count on my dude to execute.  Appreciate the work my dude!  In this video, you get to really […]Read more
January 17, 2018

Hidden Hype Remodel Complete

Rami :: Hidden Hype Original Location Remodel is Complete. Hidden Hype remodel is now complete!  What up everybody.  Feels good to write this blog because as you know, Hidden Hype has come a long way.  We opened our first location in Serramonte Mall, which is located in Daly City, the San Francisco […]Read more
December 31, 2017

Two New Brands + Billionaire Boys Club drop

Rami :: It’s 2018 and we’re bringing in the new year right! We’re always updating our inventory so that we have something for everyone who checks out our stores or online website. This time around we got a couple new brands for you guys to check out that we’re really excited about. […]Read more
October 31, 2017

Hidden Hype Boutique Daly City Remodel

Rami :: Almost 4 years after our grand opening, we’re happy to announce that we will be remodeling our first Hidden Hype boutique location. We will remain open during normal business hours throughout construction because all the work is being done overnight. We know how important we are to all of our […]Read more
July 18, 2017

Hidden Hype Boutique #2 NOW OPEN!

Rami :: Hidden Hype Flagship Location Now open inside Westfield Oakridge Mall in San Jose, CA. I’m extremely proud to announce that our second location is now open! Hidden Hype Boutique location #2 is now inside Westfield Oakridge mall in San Jose, CA. For our second boutique, I wanted to make sure […]Read more
June 17, 2017

Hidden Hype Summer Collection Drops 6/24

Rami :: The best Hidden Hype collection yet. This collection is based on the brand roots.  We are the Dying Breed.  Details, details and more details on every piece for this drop! Hyped to announce that the Hidden Hype Summer 2017 collection releases 6/24 in at Hidden Hype Boutique & Online ONLY! We […]Read more
May 4, 2017

Hidden Hype Store #2 ANNOUCEMENT!

Rami :: I am excited to announce that we are opening our 2nd location! Yes, thats right, Hidden Hype Boutique is expanding and we can’t thank our supporters enough. .. Hidden Hype Boutique has been in business for 3 years, and it’s only right to open up our second store in my […]Read more
December 9, 2016

Essential Bomber Jacket Video Look Book

Rami :: What up HH Fam.  Been a minute since we released a video, and thought we had to come right!  Check out the dope footage my dude @JayOmar produced.  Jay is a talented producer that has worked on many projects you probably seen for many bay area artists and clothing lines.  […]Read more
October 10, 2016

Hidden Hype Essential Bomber Jacket Drop 10/14

Rami :: Everyone needs a clean, simple, great quality bomber jacket in their closets. With this Hidden Hype Essential Bomber jacket, you get all of that plus more. Everyone needs a clean, simple, great quality bomber jacket in their closets.  With this Hidden Hype Essential Bomber jacket, you get all of that […]Read more
October 9, 2016

Hidden Hype Classic Jogger Drops in 2 Colors 10/14

Rami :: Your favorite fitting joggers are back! For the first time, we are dropping 2 blank colors in our amazing quality joggers. This time, we added a few more details… Hidden Hype Classic Joggers are releasing in 2 colors; Black & Grey.  These joggers are our classic 3 pocket jogger with […]Read more
September 22, 2016

Giant Underdog Photo shoot with @Showy4mayor

Rami :: Had the pleasure to shoot Showbanga (@showy4mayor) a bay area artist for our Giant underdog Collection. Had the pleasure to shoot Showbanga (@showy4mayor) a bay area artist for our Giant underdog Collection.  The collection fits Showy perfect because he too is an underdog in the game.  His talent, lyrics, delivery […]Read more
September 14, 2016

Giant Underdog Collection Dropping 9/25

Rami :: Giant Underdog Collection dropping 9/25. Have you felt like you are the underdog? Whether your an musical artist, creative artist, an athlete or at your current job? This San Francisco Giants inspired capsule is for you. The Hidden Hype “Giant Underdog” Collection features only the best quality, many details, and […]Read more
July 8, 2016

**NEW COLORWAY** Arabic Tee in Grey Drops 7/15/16

Rami :: Our Hidden Hype Arabic script tee is dropping in a new color, on Friday 7/15. This classic Hidden Hype tee is available for the first time in grey with black print. Same great quality and same great fit for all you street wear Hidden Hype fans. We are working on […]Read more
June 18, 2016

Arabic T-Shirt Drops Friday, 2/12.

Rami :: Arabic Tee Drops Friday 2/12 We’ve done pieces in the past with our Hidden Hype arabic script and for the first time it will be available on Friday 2/12. Our Hidden Hype Arabic script logo is on the chest of the tee. Hourglass logo on the back neck of the […]Read more
June 18, 2016

Killuminati hoodie drop

Rami :: This hoodie is releasing in 2 color ways: Black/white & Grey/Black and will be available in size Small-2XL. If you have been rockin’ with Hidden Hype since the beginning, you know the Killuminati design we dropped for our first collection. We decided to bring this Killuminati Graphic back on a […]Read more
June 18, 2016

Arabic curved brim velcro dad hats & Paisley bandanas available now

Rami :: Arabic Curved brim velcro strap dad hats & h paisley bandanas are dropping april 20th! We’re excited for our next release. Our dad hats feature only the most comfortable fabric with a fit that we had to perfect. Our arabic script is a client favorite. We are excited to release […]Read more
June 18, 2016

Warrior Collection Dropping 4/29

Rami :: Hidden Hype Warrior capsule drops 4/29. 1 Hoodie, 2 tees, 1 jogger, 1 short, and 2 bomber jackets. For those that follow and know Hidden Hype, you know that we always think through each design. We want to provide dope double meaning designs with attention to detail and great quality. […]Read more