The Ground Up

Shop the Ground Up Clothing (G'D UP) at HiddenHype.com  Save today and enjoy free shipping & free returns.  THE GROUND UP CLOTHING CO. also known as G*DUP is a streetwear fashion label entrenched in the underground lifestyle from our current perspective. We are exposing our creative culture to the masses.  We represent those who have had no advantages, the hustlers who have had to start from nothing to attain their dreams.