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December 23, 2019
Hidden Hype :: 12.23.19 If you are a die-hard fan of the popular streetwear label, Anti Social Social Club that came into existence in 2015, Hidden Hype is the best place to explore an amazing range of anti social social clothing. Unique in design and a product of Neek Lurk, the famous Insta personality’s […]Read more
December 5, 2019
Hidden Hype :: 12.05.19 Hoodies have always occupied a firm place in the world of fashion clothing. It came into existence as workout wear and today, many famous designers and brands are coming up with an exclusive range that suits every style and is a hit, especially among the younger generation. One of the […]Read more
November 27, 2019
Hidden Hype :: 11.27.19 There is a reason behind huge popularity of the street wear brand Supreme Clothing. Every single product offered by this popular street wear brand carries an x factor and uniqueness in it. So if you are one of those who love this brand and want to get that dope Supreme […]Read more
October 31, 2019
October 10, 2019
Rami :: 10.10.19 Our First product review for all of you! Subscribe, like & comment!!! We appreciate the support! We are proud to do a product review of the Chinatown Market Fall 2019 Collection. This drop features graphic tees, hoodies, long sleeves, Parka Jackets, Coach Jackets & More. Check out this video […]Read more
October 1, 2019
Rami :: 10.01.19 Chinatown Market new arrivals are here! As you know, Chinatown Market is the street wear brand of 2019. The hype is real. They came right with their fall 2019 collection and we have it available for you to buy. This collection features core designs and some new styles as […]Read more
September 30, 2019
September 27, 2019
September 25, 2019
Hidden Hype :: 09.25.19 Printed tees are always men best friend when it comes to choosing the best outfit for casual outdoor activities. A cool and comfortable T shirt can be a perfect choice for any outdoor activities. However, choosing the perfect t shirt is never an easy task especially when it comes to […]Read more
September 23, 2019
Hidden Hype :: 09.23.19 Are you fan of cool hats and caps? Do you think your style is incomplete without a dope hat? If your answer is yes then you are absolutely at the right place. Hidden Hype is the home of coolest collection of hats, snapbacks and caps from the premium street wear […]Read more
September 10, 2019
Hidden Hype :: 09.10.19 Cookies X Scarface Collab has already created enough hype and buzz in the market and collection is already got out of stock on the official website of Cookies, but don’t worry we have what you are looking for. Hidden Hype has stocked the limited edition of Cookies X Scarface Collab […]Read more
August 29, 2019
Hidden Hype :: 08.29.19 Cookies X Scarface collab available in store & online! You heard right. The cookies SF drop of 2019 is available online now and in store Friday August 30th. This collection was a major hit at the fashion show this year when Cookies debut this collection. We are excited to be […]Read more
August 27, 2019
Hidden Hype :: 08.27.19 Are you looking for the cool hoodies for men? Are you in search of new hoodies collection 2019? If your answer is yes then you are absolutely at the right place. Hidden Hype has brought for you a premium range of cool hoodies for men at highly affordable prices. Just […]Read more
August 22, 2019
Rami :: 08.22.19 August summer arrivals in street wear definitely didn’t disappoint. Once again, Billionaire Boys Club, Ice Cream, Cookies clothing come through with fall collections that are straight fire. Billionaire Boys Club featured their iconic space theme with dope track suits, hoodies, constellations graphics with embroidery and space patches. My favorite piece […]Read more
August 21, 2019
August 12, 2019
Hidden Hype :: 08.12.19 Are you a fan of cool street wear? Do you want to upgrade your wardrobe with the latest hip hop fashion? If your answer is yes then we have brought for you an exclusive range of Hype T Shirt, Hype Hoodie and Hype Clothing to match your every urban style […]Read more
August 7, 2019
Hidden Hype :: 08.07.19 Love to wear cool shoes and sneakers? Want to stock your wardrobe with the collectable and rare shoes? If your answer is yes then you are absolutely at the right place. Hidden Hype has brought for you an exclusive range of collectable and rare shoes to spice up your style. […]Read more
July 30, 2019
Hidden Hype :: 07.30.19 Are you a big fan of street wear? Do you love to flaunt trendy hoodie, caps and shorts? If your answer is yes then you are absolutely at the right place. Hidden Hype is the home of your favorite street wear brands. We have brought for you an exclusive range […]Read more
July 25, 2019
Hidden Hype :: 07.25.19 Hidden Hype has brought for you the coolest range of hoodies for men. You just name the style and pattern of hoodies and we have it all for you. But sometimes it is hard to make decision which one will suit perfectly well for you when you have so many […]Read more
July 22, 2019
Rami :: 07.22.19 XLarge clothing is now available at Hidden Hype Boutique at both of our locations. We are proud to be an official retailer for XLarge clothing. XLarge has been around for decades now and after opening double digit stores in Asia, they decided to start letting stores like Hidden Hype and […]Read more
June 15, 2019
June 9, 2019
Rami :: 06.09.19 Billionaire Boys Club Summer release didn’t disappoint! As usual, Billionaire Boys Club is ahead of the street wear game and this drop once again proves why. We are an established premier retailer for BBC Ice Cream so we get to pick from their whole line and selected over 30 new […]Read more
June 5, 2019
Rami :: 06.05.19 Loyalty Rewards officially launched last week at both Hidden Hype locations. After many requests from our amazing customer base, we finally are rolling out this great discount program. Hidden Hype has been open since 2014, and over the past 5 years of being the best street wear store in the […]Read more
May 27, 2019
May 22, 2019
Rami :: 05.22.19 New Arrivals summer 2019 definitely didn’t disappoint! We received deliveries from Kappa, Billionaire Boys Club, Cookies & more for Men’s and Kids. We received a ton of new product ranging from graphic tees, track suits, hoodies, accessories, jerseys, dad hats, beanies & more! Being a premier retailer for Kappa, we […]Read more
May 22, 2019
April 9, 2019
Rami :: 04.09.19 Proud to be an official retailer of Publish Brand. Available at both locations and online! Publish Brand is now available in store @ both Hidden Hype locations as well as online. A Casual, Yet Intelligently Sophisticated Street wear brand. Publish pieces are timeless & innovative. Utilitarian & Refined. Publish is […]Read more
April 9, 2019
Rami :: 04.09.19 Proud to be an official retailer and one of the only in the Bay Area. Chinatown Market available in both stores! Chinatown Market is the newest brand on our ever expanding list of street wear brands. We are proud to announce that Chinatown Market is available at both Hidden Hype […]Read more
February 28, 2019
Rami :: 02.28.19 New Spring arrivals from your favorite brands such as : Ice Cream, Billionaire Boys Club, Embellish, Crysp Denim, Kappa & More. Spring arrivals for February at both of our Hidden Hype locations and online store are available! New Arrivals include tees, hats, beanies, joggers, sweat suits, hoodies, jackets, accessories and […]Read more
February 11, 2019
Rami :: 02.11.19 Hidden Hype Youtube Channel Launch. Big moves! Check it out.. Hidden Hype Youtube channel is officially here! After many requests, we officially launched our first VLOG! Our Youtube channel will consist of many topics. Lots of education, fashion, news, testimonials, history & more so stay tuned. Our first Vlog for […]Read more
January 29, 2019
Rami :: 01.29.19 Billionaire Boys Club’s first collection of 2019 is now available in store & online! This drop definitely includes a lot of must have’s for the season. We’ve got a good variety of pieces for you guys. We brought in some neutral colored graphic tees, jackets & cut & sew, as […]Read more
January 13, 2019
Rami :: 01.13.19 Crooks & Castles dropped their second collection of their new brand relaunch and you know we selected the best pieces of the collection to have available for all of our clients! Crooks & Castles dropped their second collection of their new brand relaunch and you know we selected the best […]Read more
November 30, 2018
Rami :: 11.30.18 Cookies Holiday 2018 Collection has too much drip! Check out the hype of why Cookies is a Bay Area Favorite! Many new pieces from your favorite categories, such as tees, hoodies, jackets, beanies & more. COOKIES HOLIDAY UNBOXING! Cookies Holiday 2018 Collection just hit both shops! Don’t sleep on this […]Read more
November 29, 2018
Rami :: 11.29.18 Kappa for Women’s Holiday pieces just hit the shop. Sweat suits, beanies, accessories & More! Kappa Women’s Holiday collection is here! As Hidden Hype continuously grows, fortunately, so does our inventory & selection. That being said, we just got in some more dope Kappa product for the ladies this week! […]Read more
November 11, 2018
November 9, 2018
Rami :: 11.09.18 Billionaire Boys Club is back at it agian! Pull out your wallets and get your cards ready because BBCICECREAM just launched their brand new Holiday collection! Billionaire Boys Club is back at it again! Pull out your wallets and get your cards ready because BBCICECREAM just launched their brand new […]Read more
November 7, 2018
Rami :: 11.07.18 Ice Cream clothing just launched and dropped a collection for the first time since 2013! Shop in store & Online with free shipping on orders over $50! Ice Cream clothing just launched and dropped a collection for the first time since 2013! Of course, they came with a clean collection. […]Read more
April 8, 2018
Rami :: 04.08.18 Hidden Hype Loyalty program is launching very soon. Hidden Hype affiliate marketing program is going to launch soon. Yes, you heard correct! As we grow, we want all of our supporters to grow with us. Soon, you will be able to get paid for reach referral that purchases something from […]Read more
April 2, 2018
Rami :: 04.02.18 After closing 2017 on a strong note, 2018 seemed to be continuing on the same path. The growth of the company is showing and the hard work isn’t slowing down. In 3 months, we accomplished a lot; From new brands, to finishing our remodel of our Serramonte Mall Location, upgrading […]Read more
January 31, 2018
Rami :: 01.31.18 Hidden Hype Boutique inside Oakridge mall visuals. Our first official visual of our Hidden Hype Boutique store just dropped! I had a vision and the homie @JustinOmarDirector came correct. You can always count on my dude to execute. Appreciate the work my dude! In this video, you get to really […]Read more
January 17, 2018
Rami :: 01.17.18 Hidden Hype Original Location Remodel is Complete. Hidden Hype remodel is now complete! What up everybody. Feels good to write this blog because as you know, Hidden Hype has come a long way. We opened our first location in Serramonte Mall, which is located in Daly City, the San Francisco […]Read more
December 31, 2017
Rami :: 12.31.17 It’s 2018 and we’re bringing in the new year right! We’re always updating our inventory so that we have something for everyone who checks out our stores or online website. This time around we got a couple new brands for you guys to check out that we’re really excited about. […]Read more
October 31, 2017
Rami :: 10.31.17 Almost 4 years after our grand opening, we’re happy to announce that we will be remodeling our first Hidden Hype boutique location. We will remain open during normal business hours throughout construction because all the work is being done overnight. We know how important we are to all of our […]Read more
July 18, 2017
Rami :: 07.18.17 Hidden Hype Flagship Location Now open inside Westfield Oakridge Mall in San Jose, CA. I’m extremely proud to announce that our second location is now open! Hidden Hype Boutique location #2 is now inside Westfield Oakridge mall in San Jose, CA. For our second boutique, I wanted to make sure […]Read more
June 17, 2017
Rami :: 06.17.17 The best Hidden Hype collection yet. This collection is based on the brand roots. We are the Dying Breed. Details, details and more details on every piece for this drop! Hyped to announce that the Hidden Hype Summer 2017 collection releases 6/24 in at Hidden Hype Boutique & Online ONLY! We […]Read more
May 4, 2017
December 9, 2016
October 10, 2016
Rami :: 10.10.16 Everyone needs a clean, simple, great quality bomber jacket in their closets. With this Hidden Hype Essential Bomber jacket, you get all of that plus more. Everyone needs a clean, simple, great quality bomber jacket in their closets. With this Hidden Hype Essential Bomber jacket, you get all of that […]Read more
October 9, 2016
Rami :: 10.09.16 Your favorite fitting joggers are back! For the first time, we are dropping 2 blank colors in our amazing quality joggers. This time, we added a few more details… Hidden Hype Classic Joggers are releasing in 2 colors; Black & Grey. These joggers are our classic 3 pocket jogger with […]Read more